I can’t tell you how many entrepreneurs I meet who don’t know the answer to the question: How many users come to your website? You need to arm yourself with this knowledge so you can set realistic goals for how many people you want to reach every month.
Get my 3 EASY Steps for How to Use Google Analytics
In this video I break down my three steps that I follow every time I check my Google Analytics each week. I use my website FindYourPassionCareer.com (which I launched in December 2018) as my example to show you what analytics can look like for a very new website.
Even if you are just starting out, if you are new to running a website, you should not be intimidated to use tools like Google Analytics.
If you do feel that way, just know that you are not alone! (Cue my 10 Reasons Why Entrepreneurs Avoid Google Analytics like the Plague). I promise, using Google Analytics is only a 15 minute learning curve. Just by reading this article, and watching this video, you are on your way to Google Analytics mastery.
“Data can tell a story. Web traffic data is also currency, and understanding the volume and trends of traffic to different pages helps an entrepreneur best utilize that currency,” said Content Strategy Lab alumnus Per Larson, CEO of Movement Rx.
Here’s a quick breakdown of what you’ll learn in the video:
1. Go to Audience > Overview and note the number of users.
2. Go to Acquisition > All Traffic > Channels to understand where your audience is coming from.
3. Go to Behavior > Site Content > All Pages to see what your audience loves most so you can build on this content.
I also share my BONUS advice for creating comparisons in Google Analytics which I reveal in the video (skip ahead to 6:33).
For all my visual learners, if you’re like me and you prefer having a written out checklist, I got you! You can download my FREE 10 step checklist for using Google Analytics.