The Content Strategy Lab
Learn our 5-step proven system to writing and reaching hundreds of readers.
Exclusive Training with Amanda Nachman, College Magazine CEO & Publisher
+ 5-Step Content Strategy Lab is a series of 5 live webinar lessons
+ Q&A sessions to get personalized feedback from Amanda
+ Worksheets to get your creativity flowing
+ Incredible online community
+ Bonus lesson on Living Guides (total of 6 lessons!)
+ All of this plus more for $87 by July 25!
+ Last day to register: July 28 @ 11:59pm ET
+ Course begins: July 29 @ 1pm ET
What you can expect from
The Content Strategy Lab
Five LIVE training modules
Each day, starting July 29 @ 1pm ET, we’ll host a 30-minute live video training diving deep into the digital and writing concepts you’ve heard about but never fully understood, like SEO, bulk activity, active voice and more. You’ll walk away with tangible takeaways and tools that you can implement into your writing in real-time. Don’t sweat it if you miss one of the live sessions—Amanda will send out a link to a recording of each class once it’s over. And you can play and replay it until you soak up every bit of information the lessons have to offer.
Get ready to take action. Coupled with the videos, we’ll release PDF worksheets that will get your creative juices flowing. Worksheets will also include templates that guarantee results—think cold call scripts, Facebook promo posts, Trello board content planning forms and more. You’ll apply the concepts you learned and start right away.
At the end of each training, Amanda will answer your questions in realtime to guide you on your content strategy journey. Come prepared to ask thoughtful questions that will help you make decisions that could impact your blog or writing journey in a big way.
When you register for The Content Strategy Lab, you’ll get access to our exclusive community of content creators, bloggers and writers on Facebook. The Content Strategy Lab Community will be moderated by our editors to give you real-time answers to articles you’re working on now.
You can access this one-of-a-kind, a $799 value opportunity for only $87 when you register by July 25.
WHAT OUR ALUMNI SAY
“I knew the basics of reporting—inverted pyramids, AP style and interviewing strategies—but upon my first assignment I realized that journalism isn’t black and white. In the age of entertainment, it’s vital to add creativity to every piece. I can’t thank CM enough for taking a dry student of journalism and turning me into an experienced, 21st-century writer.”
“My time with CM has really shaped how I write. Before, I used to think that my writing was vivid enough, my voice was strong enough and my creativity was more than enough. But with the help of the CM team, I now know how far I can push myself and how much better I can be.”
“Writing and editing for College Magazine has strengthened my eye for strong storytelling. I’ve learned that good storytelling is evident in many different formats: the image attached to the article, the headline, the introduction and the structure of the writing. If I can’t resist the urge to click on an article and then find myself lost in the depths of the writing, wondering what’s coming next as if I am the protagonist of the article, the author and editor have succeeded.”
“Being a writer at CM helped me incorporate my voice into all of my writing, not just personal pieces. Even if I’m writing about the science of grade curves, or the particulars of a university budget, you’ll know it’s me writing it, and that’s amazing.”
“It was at College Magazine that I learned how to write in a way that really reaches an audience —not papers, or essays, but stories—things that live and breathe and actually hold people’s attention for a few minutes.”
“I’ve definitely improved my ‘show vs. tell.’ I tend to use a lot of words to get to the point, but instead I’ve learned how to use the most effective words to paint a picture in a concise way that whether funny or moving, sticks with the reader. That includes getting rid of passive voice and linking verbs and using the strongest words possible to convey my story.”
“CM challenges me to find my voice in a new format of writing and learn the art of promoting my work. I’ll admit this was all a bit intimidating at first, but the challenges have yielded so much invaluable growth I know will carry me closer to my dream writing career one day. Thank you CM!”
“I realized that everything I learned from CM was 100 percent applicable to any communications job… The team behind College Magazine understands that digital media is taking over and puts students at the forefront of all the innovative changes happening in the communications field.”
The Content Strategy Lab Curriculum
Lesson 1: Establishing Your Content Goal
You joined The Content Strategy Lab because you understand that writing without intention is lost. A blog without a clear focus is a diary. Before we dive deep into the 3 winning article structures, we must first set clear goals, identify a target audience, research competitor sites and learn to build a robust article pitch.
Lesson 2: Listicle
Listicles show up on our newsfeeds every day. Whether you’re writing a light topic like “15 Reasons Dogs Make the World Go Round” or a more serious article like “21 Signs You Need a Mental Health Day,” successful listicles all follow the same rules. Listicles are almost a genre on their own. We’ll break down what it takes to write a listicle that’s informative, not cheesy. Just because information is presented as a list doesn’t mean it’s not serious journalism.
Lesson 3: The Expert Guide
The cold, hard truth of the matter is: No one trusts what they read without the Internet. That is, unless you can back up what you say with incredible imagery, expert sources and thorough research. In lesson 3, we’re covering all things sources, including templates for emails, cold calls and follow-ups to send your potential interviewees. Then we’ll dive into what makes for a great quote so you can ask just the right questions. Then learn how to write a how-to article and an expert guide that guides your article structure for an entire vertical.
Lesson 4: Ranking
Every lesson has led up to this: the ranking. You will learn to command the authority and establish the credibility to write a ranking that readers actually trust. Your ranking may help someone make a monumental decision, so put serious effort into every step. We’ll walk through College Magazine’s Ranking Methodology step by step to help you write a ranking worthy of a million readers.
Lesson 5: Publishing and Promoting w/ SEO Integration
There are two ways to get eyeballs to your newbie (or even well-established!) blog: search and social media. Here at College Magazine, 80 percent of our traffic comes from search. This proves that people navigate the Internet using search engines like Google, Yahoo Answers and more. But to even get your article to rank, you need to create buzz around it and get thousands of people to share on social. Lesson 5 will break down everything you need to do right before and after you press “publish” on your latest article.
BONUS: Your Content as a Living Guide
Once your article goes live, you never need to touch it again, right? Wrong. The bonus lesson will teach you why you need to think of your blog as a living, breathing organism that needs a tune-up every now and then. If your article is on the brink of reaching the #1 spot on search for a keyword, don’t you want to know how to get the #1 spot?