ABC Family Vs The CW: Where Teens and Tweens Collide

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By David Oliver > Freshman > Journalism > University of Maryland, Photo By Riley Blanks > Sophomore > Sociology and Studio Art > University of Virginia 

Television demographics are like friends: it’s not the quantity, it’s the quality.
 
So why is ABC Family trumping the CW for the 18–34-year-old demographic?
 
Its shows are becoming more and more relevant to its target audience, the actors themselves are more identifiable and it is more commercially accessible.

 
“I personally would rather watch ABC Family because the shows that are on typically when I watch TV are more entertaining,” said University of Maryland freshman letters and sciences major Taylor Roland.
 
ABC Family began producing original movies and series in 2003, including movies like “Revenge of the Bridesmaids” and series like “Greek,” “Make It or Break It,” and “Pretty Little Liars.”
 
“Pretty Little Liars” has since reached ratings the CW would kill for, even from its flagship show “Gossip Girl,” said Headline Planet News.
 
“Pretty Little Liars” takes place in fictional town Rosewood, where secrets are as hidden and buried as its four female leads are beautiful. ABC Family recently announced that it has been picked up for a second season, while “Greek” would end its run after its current season.
 
“Greek” premiered in 2007 with minimal promise, but became one of the more lovable shows on television. The series threw away its last red cup and ended earlier this month.
 

 

 

College Magazine Staff

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