In This Master Class, You Will Learn…
How to create headlines that invite readers in
Your headline is a potential reader’s first impression of your article. If you bore them, they won’t want to click through. First you’ll get clued in to our proven headline tactics that pique readers’ interest.
Learn to write creative introductions that hook your readers instantly
Do your intro paragraphs even say anything? Your intro determines whether or not a reader decides to finish your article—so you’d better make sure it adds value to the article itself.
How to package your article to make readers feel FOMO
Would you rather open a boring, cardboard box or a perfectly wrapped box with a red bow on top? Your article is a gift, and you’ll learn how to pack it like one.
What it takes to call your readers to take action
Hello, is anyone out there listening? Make it so clear to your readers what they’re going to read in your article.
How to pick featured images that fit your article
Stock images of objects are so boring. Featured images set the tone for your article. We’ll teach you how to choose wisely.
This is a Must-Attend if…
+ You want to think like a Content Strategist, on the pulse of what works in digital journalism today.
+ You are tired of working hard on your articles… for no one to read them.
+ You want your average time spent on page and page views to increase, and your bounce rate to decrease.
+ You want to learn the marketing skills behind writing articles.
WHAT CONTENT STRATEGY LAB ALUMNI SAY
“I realized that everything I learned from CM was 100 percent applicable to any communications job… The team behind College Magazine understands that digital media is taking over and puts students at the forefront of all the innovative changes happening in the communications field.”
“My travel brand is world-famous but my blog content on TheSoloGirlsTravelGuide was barely gaining any traffic…until I joined The Content Strategy Lab. In 5 days, I was able to apply Amanda’s strategies to my existing blogs and resurrect them from the dead with higher organic traffic AND organic engagement. Plus, the blog I created in the Content Strategy Lab is ranked on the 1st page of Google in just 1 week. Now, when I write an article, I KNOW people are going to see it.”
“My time with CM has really shaped how I write. Before, I used to think that my writing was vivid enough, my voice was strong enough and my creativity was more than enough. But with the help of the CM team, I now know how far I can push myself and how much better I can be.”
“Amanda’s course was extremely helpful for me in terms of how to effectively put content out into the world that will be read. She helped me understand the structure and data behind what works and what does not for my website and business Movement Rx. She also helped me realize that less is more when it comes to content because it is about impact. I highly recommend Amanda’s course to anyone looking to improve their website content game.”
“I wish I knew the strategy on how to write articles and blogs that students read years ago. Amanda has crafted a unique course that is beautifully organized, clearly instructed, easily accessible, and packed with information that I’m able to use on my site VeraTeller. She knows how to write effective digital content using her content planning method. Amanda is passionate about the subject and eager to share her knowledge with others.”
“Clearly Amanda is an expert in the field. Worth every penny, her Content Strategy Lab taught me how to target my audience, grow my reach, and seriously up my writing game. I used the strategies I learned immediately on my blog, My Virtual Vacations, and they worked! The personalized attention flowed through each course and had me excited for the next.”
“I knew the basics of reporting—inverted pyramids, AP style and interviewing strategies—but upon my first assignment I realized that journalism isn’t black and white. In the age of entertainment, it’s vital to add creativity to every piece. I can’t thank CM enough for taking a dry student of journalism and turning me into an experienced, 21st-century writer.”