In This Master Class, You Will Learn…
How to create a content vertical that’s focused on your goals
If you don’t know what you want your reader to do, how are they supposed to know? First you’ll identify how to align your content vertical with your reader’s desired outcome.
Learn to identify competitors using SEO tactics
Newsflash: Your blog is likely not an entirely new concept. Find out who your competitors are and where they’re finding success.
Understand your article strategy based on competitor analysis
Size up the competition to figure out how you can make your articles more resourceful than what already exists to build trust with your readers.
Learn the 3 WINNING article structures that have built in readerships
Not all article structures are conducive to sharing. I’ll share College Magazine’s insider secrets to what articles perform the best in terms of readership, engagement and social media shares.
Write your first boss content plan using Trello
All your research and planning has led you to this moment: Sit down to map out exactly what your article will need to beat the competition and inspire your readers to take action.
This is a Must-Attend if…
+ You want to think like a Content Strategist, on the pulse of what works in digital journalism today.
+ You are tired of working hard on your articles… for no one to read them.
+ You want your average time spent on page and page views to increase, and your bounce rate to decrease.
+ You want to learn the marketing skills behind writing articles.
WHAT COLLEGE MAGAZINE ALUMNI SAY
“My travel brand is world-famous but my blog content on TheSoloGirlsTravelGuide was barely gaining any traffic…until I joined The Content Strategy Lab. In 5 days, I was able to apply Amanda’s strategies to my existing blogs and resurrect them from the dead with higher organic traffic AND organic engagement. Plus, the blog I created in the Content Strategy Lab is ranked on the 1st page of Google in just 1 week. Now, when I write an article, I KNOW people are going to see it.”
“Clearly Amanda is an expert in the field. Worth every penny, her Content Strategy Lab taught me how to target my audience, grow my reach, and seriously up my writing game. I used the strategies I learned immediately on my blog, My Virtual Vacations, and they worked! The personalized attention flowed through each course and had me excited for the next.”
“My time with CM has really shaped how I write. Before, I used to think that my writing was vivid enough, my voice was strong enough and my creativity was more than enough. But with the help of the CM team, I now know how far I can push myself and how much better I can be.”
“Amanda’s course was extremely helpful for me in terms of how to effectively put content out into the world that will be read. She helped me understand the structure and data behind what works and what does not for my website and business Movement Rx. She also helped me realize that less is more when it comes to content because it is about impact. I highly recommend Amanda’s course to anyone looking to improve their website content game.”
“I knew the basics of reporting—inverted pyramids, AP style and interviewing strategies—but upon my first assignment I realized that journalism isn’t black and white. In the age of entertainment, it’s vital to add creativity to every piece. I can’t thank CM enough for taking a dry student of journalism and turning me into an experienced, 21st-century writer.”
“I realized that everything I learned from CM was 100 percent applicable to any communications job… The team behind College Magazine understands that digital media is taking over and puts students at the forefront of all the innovative changes happening in the communications field.”
“I wish I knew the strategy on how to write articles and blogs that students read years ago. Amanda has crafted a unique course that is beautifully organized, clearly instructed, easily accessible, and packed with information that I’m able to use on my site VeraTeller. She knows how to write effective digital content using her content planning method. Amanda is passionate about the subject and eager to share her knowledge with others.”