In This Master Class, You Will Learn…
How to create a content vertical that’s focused on your goals
If you don’t know what you want your reader to do, how are they supposed to know? First you’ll identify how to align your content vertical with your reader’s desired outcome.
Learn to identify competitors using SEO tactics
Newsflash: Your blog is likely not an entirely new concept. Find out who your competitors are and where they’re finding success.
Understand your article strategy based on competitor analysis
Size up the competition to figure out how you can make your articles more resourceful than what already exists to build trust with your readers.
Learn the 3 WINNING article structures that have built in readerships
Not all article structures are conducive to sharing. I’ll share College Magazine’s insider secrets to what articles perform the best in terms of readership, engagement and social media shares.
Write your first boss content plan using Trello
All your research and planning has led you to this moment: Sit down to map out exactly what your article will need to beat the competition and inspire your readers to take action.
This is a Must-Attend if…
+ You want to think like a Modern Journalist, on the pulse of what works in digital journalism today.
+ You are tired of working hard on your articles… for no one to read them.
+ You want your average time spent on page and page views to increase, and your bounce rate to decrease.
+ You want to learn the marketing skills behind writing articles.
WHAT COLLEGE MAGAZINE ALUMNI SAY
“Being a writer at CM helped me incorporate my voice into all of my writing, not just personal pieces. Even if I’m writing about the science of grade curves, or the particulars of a university budget, you’ll know it’s me writing it, and that’s amazing.”
“It was at College Magazine that I learned how to write in a way that really reaches an audience —not papers, or essays, but stories—things that live and breathe and actually hold people’s attention for a few minutes.”
“My time with CM has really shaped how I write. Before, I used to think that my writing was vivid enough, my voice was strong enough and my creativity was more than enough. But with the help of the CM team, I now know how far I can push myself and how much better I can be.”
“I’ve definitely improved my ‘show vs. tell.’ I tend to use a lot of words to get to the point, but instead I’ve learned how to use the most effective words to paint a picture in a concise way that whether funny or moving, sticks with the reader. That includes getting rid of passive voice and linking verbs and using the strongest words possible to convey my story.”
“CM challenges me to find my voice in a new format of writing and learn the art of promoting my work. I’ll admit this was all a bit intimidating at first, but the challenges have yielded so much invaluable growth I know will carry me closer to my dream writing career one day. Thank you CM!”
“Writing and editing for College Magazine has strengthened my eye for strong storytelling. I’ve learned that good storytelling is evident in many different formats: the image attached to the article, the headline, the introduction and the structure of the writing. If I can’t resist the urge to click on an article and then find myself lost in the depths of the writing, wondering what’s coming next as if I am the protagonist of the article, the author and editor have succeeded.”
“I realized that everything I learned from CM was 100 percent applicable to any communications job… The team behind College Magazine understands that digital media is taking over and puts students at the forefront of all the innovative changes happening in the communications field.”
“I knew the basics of reporting—inverted pyramids, AP style and interviewing strategies—but upon my first assignment I realized that journalism isn’t black and white. In the age of entertainment, it’s vital to add creativity to every piece. I can’t thank CM enough for taking a dry student of journalism and turning me into an experienced, 21st-century writer.”