Get real world media experience
Feeling stressed about where to start?
The Content Strategy Lab is run by College Magazine CEO, Amanda Nachman who has personally mentored hundreds of writers to prove themselves as invaluable to the media industry and go on to publications such as USA Today, National Geographic, NBC, Vox, Random House, Seventeen Magazine, Rachael Ray, and more.
You'll Leave With...
Can I be honest with you for a minute?
In the real world of media, being qualified means that your writing engages with your audience and has a clear voice to it.
While college courses are great at teaching the foundations of how to write in APA or ELA standards, they fall short if you are looking to make a career out of writing…
…What you need are the skills of editorial strategy and writing. Particularly when it comes to active and passive voice.
Daniel Kuhn, Editor and Digital Content Strategist at The Street
Rachel Aldrich, Marketing Manager at Penguin Random House
As the Founder and CEO of College Magazine I have been training and helping my students become professional writers which has served as a springboard into their media careers. The truth is that in order to be qualified for a rewarding career as a writer in media you need to have the right tools in your tool box of editorial strategy. You also need to know exactly how to communicate effectively to engage with your audience.
Not only that, but you need a portfolio that shows that you have the skills to conduct keyword research, capture sources, and write with a clear voice.
That’s the difference between landing a great career and struggling to find your way in the media field.
Here’s what some of our students have to say about working with Amanda
“You taught me that it’s not just about the writing, it’s about the pieces when put together. The SEO, the social media. The sources.”
“It taught me about SEO and digital marketing strategies and how to do outreach. Helpful in building my communication skills and my writing skills.”
“You gave me a crash course in just about everything you could do under the sun of journalism. I started as really raw; like I knew how to construct a sentence but I didn’t know how to do much other than stream of consciousness. By the end of it I knew how to write journalistic articles.”
“I remember I was trying to find an internship and failing. My biggest struggle was [not] having real experience, tangible experience in the quote on quote real world. I was really worried about not having experience and not getting clips. That was my main challenge. My advice to anyone who’s considering taking the Content Strategy Lab and working with Amanda is simple—you should do it. I say that as someone who has worked with her in the past and I consider to be extremely influential to where I am; you will be surprised by all the things you don’t know…how all of the things you will learn will impact your career, impact your writing, and impact your understanding of digital media.”
“I knew I needed experience. I wanted a learning experience. I didn’t know a single thing. One thing that Amanda taught me was to one to be scrappy. To not settle for anything but your best, especially when you’re becoming a great writer. I accomplished what I wanted and I exceeded it by tenfold. I thought that I wanted to be an editor, and I learned how to apply writing to many different settings. It’s about marketing, sometimes selling, being informational instead of sensational. I’m a much much better writer for it.”
“I was heavily involved in a lot of things that did not involve writing, so by the time senior year hit I was like, I have on my resume…no practical experience whatsoever. That was my biggest anxiety going in. [After working with you] I felt like I had way more of the tools I would need to start building a foundation. You are a person who wants to coach and develop these people and set them up for success in the writing world and that was really appealing to me. Accessibility from the beginning…that remained a constant source of comfort.”
“Being able to write on my own time and work with you guys on a flexible schedule was really helpful. Working with you helped me build the confidence to reach out to sources. That was something that was pretty scary for me in the beginning and I felt very hesitant to reach out. It was hard to cold call and email. You helped me build the confidence to do that and today my entire job relies on that.”
“I was learning these skills on my own time in the privacy of my own dorm and getting up to speed with my classmates who had been editors of their school papers.”
“Being a first generation student I always knew I would have to try a little harder. Prove myself that much more. I knew I was a good writer, and I could pitch a good story but I didn’t always receive that external validation. [Now] I feel more grounded in my skills and more confident in my skillset. [Amanda] encourages us to chase the things that we weren’t necessarily sure about. This environment will allow you to gain the skills that will allow you to do the things that you want to do.”
More from our Graduates on the Experience
Brooks Lockett, Conversion Copywriter B2B SaaS
Carm Saimbre, External Relations Associate at National College Access Network
Natalie Grim, Multimedia Journalist at Gray Television
Josh Axelrod, Digital Sports Producer at Pittsburgh Post-Gazette
The Content Strategy Lab Course
1. Three Winning Article Structures so you can write with confidence and understand the research, quotes and stylistic element that goes into that structure.
2. Elements of a Competitive Article to make sure you don’t write something that already exists and instead your article stands out.
3. How to Implement SEO Research in Your Articles so you never have to guess what your reader wants and can write with certainty.
4. Finding Expert Sources to Level Up Your Content and make sure you give your ideas the credibility they deserve.
5. How to Use Social Media Without Feeling Salesy to entice your audience every time.