Kids with BMWs
Monday, January 19th, 2009Â

One of the most difficult aspects of working on a project like this is that, occasionally, in service to the larger point that I want to make to help America’s college students, I’m forced to include stories from my own past that I now find embarrassing. This, I suppose, is one of those instances. Today’s lesson is for all of the undergraduates out there who arrive on campus in the fall and quickly discover that they are less wealthy than most of their classmates. Economic inequality, even among the relatively fortunate portion of the world that is privileged enough to attend college, can slap you in the face like Zsa Zsa Gabor. Your job is to not let that slap throw you off your game.
When I graduated from Mattoon High School in the Fall of 1998, my parents gave me a copy of Michelle Anna Paige’s After the SATs: An Insider’s Guide to Freshman Year. In all truth, I learned a lot from this book that was useful. For instance, one of the things that the author recommended was the purchase of the biggest Foreign Language dictionary on the market – and on my bookshelf I’ve still got a French-English tome that would work as a door-stop at any bank vault in America. Unfortunately, even with the purchase of this thirty-pound dictionary (which I occasionally still use to prop open a door when moving a large piece of furniture in or out of my apartment), there were still some aspects of college life for which I was completely unprepared. Chief among these aspects was the fact that my 1993 Oldsmobile Achieva was no longer cool.
Now, in part, I brought this economic meltdown on myself when I joined a fraternity full of kids who had attended ritzy private high schools and had fathers that were powerful stockbrokers. Wealth, in the United States, is a relative concept; and as an 18-year-old moron I quickly forgot that for the past two years I had felt quite lucky to even own a car. My Achieva was clean, it was red, and it had an aftermarket CD player. I was…to borrow one of my friend Jon’s favorite phrases…straight up “living the dream.” In fact, it had never even occurred to me, coming from an economically depressed small town where no grown-ups owned a BMW, that I might suddenly find peers who drove cars with sticker prices equal to four years tuition. But upon entering a larger world with more (or, actually, probably less) economic diversity, my perspective underwent a paradigm shift. All of the sudden, my formerly sweet ride was decidedly unhip – indeed so unhip that the General Motors corporation would soon choose to completely eliminate the manufacture of Oldsmobiles altogether. My reaction? I spent five thousand dollars, a nest egg provided for me by excess scholarships meant to cover additional living expenses for four years of college, by Christmas break of my freshman year. Needless to say, my parents were extremely disappointed.
At some colleges, like Saint Louis University, where I teach now, or Southern Methodist University in Dallas, where the parking lot looks more like a BMW dealership than a repository for hand-me-down Fords, the situation can be even more daunting for students who arrive on scholarship. Witness the ridiculous story of my friend Jerry, who attended SMU for undergrad. During the fall semester of our freshman year, Jerry forwarded along to our group of friends an email from a girl whose shallowness makes the Pet Rock seem intellectually deep. Here’s the scenario: after initially agreeing to go out with Jerry on a date (he’s intelligent and attractive), she reconsidered, writing that “after she thought about it she decided she just couldn’t go out with a guy who drove a Toyota and worked at Old Navy.” Are you fucking kidding me? I have no idea what this girl is doing now, probably breeding stuck-up children with Roman numerals at the end of their names, but I can tell you that Jerry went on to become a very successful financial planner who could probably purchase the British navy if he wanted to do so. Last year he bought his wife a Range Rover, which can’t be cheap – but as for himself, Jerry still drives the same Toyota, because he likes it and he doesn’t care what other people think.
That’s the bottom line of this lesson. Kids who drive BMWs are neither intrinsically more cool than you nor intrinsically less – and you’ve got to remember that. It’s not their fault that their parents have money, and it actually probably makes their lives easier. But if you see people with nice things, and you’d like to have them someday, don’t respond by trying to keep up now with money you don’t have; don’t run up credit card debt or blow through your savings. Rather, if you must, use your envy as motivation to work harder in school – because it is a valid human desire to want to enjoy the fruits of rigorous labor. Still, the point I’d rather stress is this: what Jerry knew all along, and what I eventually figured out, is that the secret to being hip is to be a decent person and just not to care what other people think. From my perspective now, ten years down the line, I can promise you that at some point in the very near future your sub-generation’s paradigm will shift back to a better place, where the people who everybody else wants to emulate are the people who quietly go about their business, marching, to use a clichĂ©, to the beat of their own drummer. All of the sudden, it’s cool to be the guy who always wears the Army surplus jacket, or who drives the 1978 Ford Crown Victoria. All of the sudden, it’s cool to be the girl who goes to the coffee shop on Thursday night to read Anna Karenina instead of being the girl who goes to the bar to do body shots, yet again. And so, I leave you with this picture of McLovin – probably not for the final time – because it serves my point, and because it makes me happy.

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Joe Webb teaches American Literature at Saint Louis University. For more of his advice, check out http://dr-wizard.com.












